{"id":800,"date":"2025-06-13T11:43:00","date_gmt":"2025-06-13T11:43:00","guid":{"rendered":"https:\/\/www.qerdos.com\/?p=800"},"modified":"2025-07-17T08:17:20","modified_gmt":"2025-07-17T08:17:20","slug":"how-to-set-up-bogo-discounts-using-a-promoting-engine","status":"publish","type":"post","link":"https:\/\/www.qerdos.com\/sr\/how-to-set-up-bogo-discounts-using-a-promoting-engine\/","title":{"rendered":"Kako postaviti BOGO popuste koriste\u0107i Promotivni Mehanizam"},"content":{"rendered":"<p><em><em>Da li ti se ikada desilo da zavr\u0161i\u0161 sa dva proizvoda, a nisi planirao da kupi\u0161 ni jedan, samo zbog neodoljive ponude \u201cKupi jedan, uzmi jedan gratis\u201d? Ako da, \u010destitamo \u2014 direktno si osetio mo\u0107 BOGO popusta.<\/em><\/em><\/p>\n\n\n\n<p class=\"translation-block\">Nekoliko promocija je podjednako privla\u010dno kao ova. Jednostavna je, jasna i daje kupcima ose\u0107aj da dobiju <strong>vi\u0161e za manje<\/strong>. Svi volimo besplatne stvari, a BOGO promocije iskori\u0161\u0107uju psihologiju potro\u0161a\u010da tako \u0161to stvaraju ose\u0107aj hitnosti i ve\u0107e percipirane vrednosti.<\/p>\n\n\n\n<p class=\"translation-block\">Dakle, \u0161ta je ta\u010dno BOGO ponuda? Jednostavno re\u010deno, to je \u201cKupi jedan, uzmi jedan\u201d popust koji poma\u017ee trgovcima da pove\u0107aju <strong>obim prodaje<\/strong> bez oslanjanja na tradicionalne popuste. Bilo da se radi o e trgovini, fizi\u010dkim radnjama ili \u010dak pretplatni\u010dkim uslugama, BOGO promocije se \u0161iroko koriste za <strong>rasprodaju zaliha<\/strong>, <strong>pove\u0107anje prose\u010dne vrednosti korpe<\/strong> i <strong>privla\u010denje kupaca koji tra\u017ee akcije<\/strong>. Lako se komuniciraju, fleksibilne su i izuzetno efikasne u pove\u0107anju konverzija.<\/p>\n\n\n\n<p class=\"translation-block\">U ovom vodi\u010du istra\u017ei\u0107emo \u0161ta je BOGO promocija, kako funkcioni\u0161e, njene glavne prednosti i nedostatke, kao i <a href=\"https:\/\/www.qerdos.com\/sr\/how-to-set-up-promotion-in-qerdos-promotion-engine\/\" target=\"_self\"><strong>kako je postaviti koriste\u0107i moderan promotivni mehanizam poput Qerdos-a<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0160ta je BOGO?<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Kao \u0161to smo naveli, BOGO zna\u010di <strong>\u201cKupi jedan, uzmi jedan\u201d<\/strong> \u2013 promotivna ponuda gde kupci dobiju dodatni proizvod besplatno ili po sni\u017eenoj ceni nakon kupovine kvalifikovanog artikla. Ovo je jedna od najpopularnijih maloprodajnih podsticajnih taktika jer deluje kao da <strong>dobija\u0161 ne\u0161to besplatno<\/strong> \u2014 a ko to ne voli?<\/p>\n\n\n\n<p>U su\u0161tini: ako kupi\u0161 jedan proizvod po punoj ceni, dobija\u0161 jo\u0161 jedan (iste ili ponekad razli\u010dite vrste) bez dodatnih tro\u0161kova. Postoje i varijacije:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Kupi jedan, uzmi jedan gratis<\/strong> (BOGO besplatno)<\/br><\/li>\n\n\n\n<li class=\"translation-block\"><strong>Kupi jedan, drugi 50\u202f% jeftiniji (BOGO 50\u202f%)<\/strong><br><\/li>\n\n\n\n<li class=\"translation-block\"><strong>Kupi dva, uzmi jedan besplatno (\u010desto za robe \u0161irom potro\u0161nje)<\/strong><br><\/li>\n\n\n\n<li class=\"translation-block\"><strong>Kupi X, uzmi Y<\/strong> \u2013 fleksibilna struktura, \u010desto za cross-product promocije.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kako brendovi formuli\u0161u BOGO ponude<\/strong><\/h3>\n\n\n\n<p>\u010cesto \u0107ete videti kreativne naslove, npr.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c2 za 1\u201d<br><\/li>\n\n\n\n<li>\u201cKupi vi\u0161e \u2013 u\u0161tedi vi\u0161e\u201d<br><\/li>\n\n\n\n<li>\u201cKupi jedan, podeli jedan\u201d<br><\/li>\n\n\n\n<li>\u201cDuplo zadovoljstvo\u201d<br><\/li>\n\n\n\n<li>\u201cUzmi jedan na na\u0161 ra\u010dun\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>Bez obzira na naziv, psihologija je ista \u2014 cilj je stvoriti ose\u0107aj dodatne vrednosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Za\u0161to BOGO promocije funkcioni\u0161u<\/strong><\/h3>\n\n\n\n<p>BOGO koristi psihologiju potro\u0161a\u010da:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Percipirana vrednost<\/strong>: Kupci imaju ose\u0107aj da dobijaju vi\u0161e nego \u0161to pla\u0107aju.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Hitnost<\/strong>: \u010ce\u0161\u0107e vezano za ograni\u010deno vreme \u2014 FOMO (strah od propu\u0161tanja).<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Jednostavnost<\/strong>: Za razliku od procentualnih popusta, BOGO je odmah razumljiv.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Podsticanje dodatne kupovine<\/strong>: Da bi ostvarili povlasticu, ljudi \u010desto kupuju vi\u0161e nego \u0161to su planirali.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako funkcioni\u0161u BOGO popusti: pravila<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">BOGO promocije su <strong>zasnovane na pravilima<\/strong> \u2014 moraju da ispune odre\u0111ene uslove: <strong>minimalna koli\u010dina<\/strong>, <strong>selekcija proizvoda<\/strong>, <strong>vremenski okviri<\/strong>. Pravila kao \u201cKupi jedan, uzmi jedan gratis\u201d su klju\u010dna da bi se spre\u010dile zloupotrebe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Da li kupac mora da doda oba proizvoda?<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">Ve\u0107ina sistema (uklju\u010duju\u0107i Qerdos) zahteva da <strong>oba proizvoda budu u korpi<\/strong> da bi promocija bila aktivirana. Neki sistemi omogu\u0107uju automatsko dodavanje besplatnog artikla \u2014 \u0161to zahteva dodatnu konfiguraciju.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mo\u017ee li besplatni artikal biti jeftiniji?<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">Ve\u0107ina BOGO ponuda zahteva da drugi artikal bude <strong>iste ili ni\u017ee vrednosti<\/strong>, da bi se spre\u010dilo da kupac manipuli\u0161e sistemom. U promotivnom mehanizmu se to posti\u017ee <strong>prioritetima i filtriranjem<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ograni\u010denja po koli\u010dini i proizvodima<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">Treba ograni\u010diti <strong>koji su proizvodi uklju\u010deni<\/strong> i <strong>koliko puta mo\u017ee promocija da se primeni<\/strong> (npr. limit od 2 puta po porud\u017ebini). Ovo \u0161titi od preteranih tro\u0161kova i prilago\u0111ava je ciljevima zaliha.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Datum isteka i kombinovanje promocija<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">BOGO ponude imaju vremenska ograni\u010denja <strong>(datum po\u010detka i kraja)<\/strong>. Mogu <strong>kombinovati druge promocije<\/strong>, ali se \u010desto onemogu\u0107avaju <strong>slaganje<\/strong> da bi se za\u0161titile margine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BOGO u odnosu na druge popuste<\/strong><\/h2>\n\n\n\n<p>Hajde da uporedimo BOGO sa drugim vrstama popusta kao uvod u njegove prednosti i mane.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BOGO ili % popust<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">BOGO <strong>deluje velikodu\u0161nije<\/strong> od popusta tipa 10\u202f% ili 20\u202f%. Ne smanjuje cenu, ve\u0107 daje dodatni proizvod \u2014 <strong>ja\u010di emocionalni efekat<\/strong> i <strong>vi\u0161u percipiranu vrednost<\/strong>. To \u010desto pove\u0107ava ukupnu potro\u0161nju jer ljudi kupuju vi\u0161e da bi iskoristili ponudu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BOGO ili fiksni iznos popusta<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">Fiksni popust (npr. 10\u202f\u20ac) je univerzalan, ali BOGO deluje <strong>ekskluzivnije<\/strong> i podsti\u010de koli\u010dinu. To ga \u010dini boljim za <strong>rasprodaju zaliha<\/strong> nego samo motivaciju za kupovinu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BOGO ili grupisanje<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">Grupisanje spaja vi\u0161e proizvoda po sni\u017eenoj ceni (npr. \u0161ampon + regenerator), dok je BOGO <strong>dinami\u010dna transakcija<\/strong>: kupi\u0161 jedan \u2014 dobije\u0161 drugi besplatno. BOGO je <strong>lak\u0161i za komunikaciju<\/strong>; grupisanje je bolji za unakrsnu prodaju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kada koristiti BOGO umesto drugih popusta<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Kada \u017eeli\u0161 da <strong>rasproda\u0161 zalihe<\/strong> (posebno sezonske proizvode)<\/li>\n\n\n\n<li class=\"translation-block\">Kada \u017eeli\u0161 da <strong>pove\u0107a\u0161 broj prodatih jedinica<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">Kada proizvod ima <strong>visoku percipiranu vrednost<\/strong>, ali tebi nisku cenu<\/li>\n\n\n\n<li class=\"translation-block\">Kada planira\u0161 <strong>ograni\u010denu, efektno vizuelno privla\u010dnu kampanju<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prednosti i nedostaci BOGO promocija<\/strong><\/h2>\n\n\n\n<p>BOGO o\u010digledno ima brojne prednosti, ali mo\u017ee imati i svoje nedostatke ako se ne podesi pravilno. Uvek morate uzeti u obzir svoje poslovne ciljeve i kakva bi im ponuda najbolje odgovarala.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prednosti<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Pove\u0107ava prose\u010dnu vrednost korpe (AOV):<\/strong><\/h4>\n\n\n\n<p>Na primer, \u201cKupi 2, uzmi 1 gratis\u201d \u2013 kupci dodaju jo\u0161 proizvoda da bi dobili besplatni.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Rasprodaja vi\u0161ka zaliha:<\/strong><\/h4>\n\n\n\n<p>Dobija\u0161 jednu po punoj ceni i \u010distih skladi\u0161nog prostora.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Stvara hitnost i uzbu\u0111enje:<\/strong><\/h4>\n\n\n\n<p>Kratkoro\u010dne BOGO ponude izazivaju impulzivne kupovine.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Pove\u0107ava konverzije:<\/strong><\/h4>\n\n\n\n<p class=\"translation-block\">Jasna poruka \u201cvi\u0161e za isti novac\u201d smanjuje odlu\u010divanje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nedostaci<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Uticaj na profitnu marginu:<\/strong><\/h4>\n\n\n\n<p>Besplatni artikal smanjuje zaradu \u2014 kod tankih margina mo\u017ee biti gubitak.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Zbunjenost kupaca ako nije jasno postavljena:<\/strong><\/h4>\n\n\n\n<p>Mora se komunikacija jasno definisati \u2014 \u0161ta kvalifikuje, \u0161ta ide gratis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Problemi sa zalihama:<\/strong><\/h4>\n\n\n\n<p>Prevelika promocija bez kontrole zaliha mo\u017ee dovesti do nesta\u0161ica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako podesiti BOGO popust kori\u0161\u0107enjem Qerdos Promotivnog mehanizma<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.qerdos.com\/sr\/\" target=\"_self\">Qerdos je alat koji omogu\u0107ava <strong>definisanje i automatizaciju popusta<\/strong><\/a> kao \u0161to je BOGO na osnovu uslova.<\/p>\n\n\n\n<p class=\"translation-block\">Umesto <a href=\"https:\/\/www.qerdos.com\/sr\/manual-vs-automated-discounts\/\" target=\"_self\">ru\u010dnog primenjivanja ponuda<\/a> ili oslanjanja na ograni\u010dene dodatke za e-trgovinu, promotivni mehanizam pru\u017ea <strong>potpunu fleksibilnost za kreiranje ciljanih promocija zasnovanih na pravilima<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Korak 1: Definisanje logike ponude (okida\u010d + nagrada)<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">Primena pravila <em>\u201cAko kupi\u0161 X, onda dobija\u0161 Y\u201d<\/em>. Npr.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ako kupi\u0161 1 proizvod iz kategorije A \u2192 onda jedan proizvod iz iste kategorije dobija\u0161 gratis.<\/li>\n\n\n\n<li>Ako kupi\u0161 2 proizvoda brenda X \u2192 onda tre\u0107i dobija\u0161 sni\u017een za 50\u202f%.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Ovaj korak se odnosi na odlu\u010divanje: <strong>koja akcija treba da pokrene nagradu<\/strong> i <strong>\u0161ta ta\u010dno treba da bude nagrada<\/strong>?<\/p>\n\n\n\n<p class=\"translation-block\">U Qerdos-u se ovo postavlja kroz <strong>definisanje uslova i benefita<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Korak 2: Postavljanje kriterijuma podobnosti<\/strong><\/h3>\n\n\n\n<p>Nije svako kvalifikovan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Da li se promocija odnosi samo na lojalne \u010dlanove?<\/li>\n\n\n\n<li>Da li je ograni\u010dena na odre\u0111ene kategorije ili brendove?<\/li>\n\n\n\n<li>Da li su neki proizvodi ili regioni isklju\u010deni?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Qerdos omogu\u0107ava <strong>filtriranje po lokaciji, grupi proizvoda, oznakama kupaca<\/strong> itd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Korak 3: Postavljanje vremenskih okvira i izuzetaka<\/strong><\/h3>\n\n\n\n<p>Svaka promocija ima:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u010detak i kraj<\/li>\n\n\n\n<li>Dnevnike primene (npr. samo vikendom)<\/li>\n\n\n\n<li>Maksimalno kori\u0161\u0107enje po kupcu<\/li>\n\n\n\n<li>Isklju\u010dene proizvode (npr. premium proizvodi)<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Sve se pode\u0161ava kroz <strong>postavke promocije<\/strong> i <strong>restrikcije<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Korak 4: Testiraj pre lansiranja<\/strong><\/h3>\n\n\n\n<p>Test je klju\u010dan: ubaci kvalifikovane i nekvalifikovane artikle da proveri\u0161 aktivaciju. Proveri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0160ta ako je samo jedan artikal u korpi?<\/li>\n\n\n\n<li>Da li se popust ra\u010duna ako je besplatni skuplji?<\/li>\n\n\n\n<li>Kako sistem reaguje na vi\u0161e BOGO promocija istovremeno?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Savetuje se testiranje u Qerdos-u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Korak 5: Pra\u0107enje rezultata i optimizacija<\/strong><\/h3>\n\n\n\n<p>Posle lansiranja, prati:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Koliko \u010desto se promocija aktivira<\/li>\n\n\n\n<li>Promene u AOV<\/li>\n\n\n\n<li>Konverzije<\/li>\n\n\n\n<li>Koji su proizvodi naj\u010de\u0161\u0107e obuhva\u0107eni<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Qerdos trenutno nema analitiku promocija, pa se preporu\u010duje uparivanje sa POS\/e commerce analitikom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako postaviti svoju BOGO kampanju da bude efikasna<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">BOGO promocije su <strong>vekovni marketin\u0161ki alat<\/strong> iz dobrog razloga: <strong>jednostavne<\/strong>, <strong>uzbudljive<\/strong> i <strong>efektne<\/strong>. Ali klju\u010d je u jasno\u0107i i strategiji.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Budi transparentan u porukama<\/strong>: istakni promotivni tekst na stranici proizvoda, u korpi.<\/li>\n\n\n\n<li class=\"translation-block\">Koristi <strong>vizuelne naglaske<\/strong> \u2014 grafikone, banere, odbrojavanje. Izbegni nejasnu sitnu \u0161tampu koja zbunjuje kupce.<\/li>\n\n\n\n<li class=\"translation-block\">Ubaci element <strong>hitnosti<\/strong>, kao \u0161to su odbrojavanje \u201cisti\u010de ve\u010deras\u201d.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Sa fleksibilnim <a href=\"https:\/\/www.qerdos.com\/sr\/\" target=\"_self\">promotivnim mehanizmom<\/a> kao \u0161to je Qerdos, mo\u017ee\u0161 <strong>postaviti ciljane BOGO ponude bez manuelnog rada<\/strong>. Bilo da \u017eeli\u0161 da rasprodaje\u0161 zalihe, pove\u0107ava\u0161 prose\u010dnu vrednost korpe ili jednostavno usre\u0107uje\u0161 kupce \u2014 nikada nije bilo bolje vreme da isproba\u0161 svoju prvu pametnu promociju.<\/p>","protected":false},"excerpt":{"rendered":"<p>Has it ever happened that you ended up with two items without planning to buy even one, just because of the irresistible \u201cBuy One Get One Free\u201d offer? If so, congratulations\u2014you\u2019ve experienced the power of a BOGO discount firsthand. Few promotions are as instantly appealing as this one. It\u2019s simple, clear, and makes shoppers feel [&hellip;]<\/p>","protected":false},"author":1,"featured_media":802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[26],"class_list":["post-800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bogo-discounts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Set Up a BOGO Discount with a Promotion Engine (Step-by-Step)<\/title>\r\n<meta name=\"description\" content=\"Want to run successful BOGO discounts? 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